WSDA’s recent successes and future priorities underscore the Association’s strong value to the profession. As Washington’s leading advocate for dentists, WSDA is uniquely committed to addressing unfair insurance practices, rising costs and regulations, workforce shortages, and other challenges affecting dentists and their patients.

Membership Model Pilot Program (Year 1/3)

• A Win for New Member Growth: Dentists are joining in record numbers, with a 94% increase in new members year-over-year through October 2025.
• A Win for Early Career Retention: The retention rate of Early Career members (0-5 years out of dental school) who renewed for 2025 is about 13% higher compared to 2024.

In 2026, we’re continuing to decrease the cost of membership!

Non-Dues Revenue through WSDA-Owned Companies, Events & Programs

WSDA can decrease the cost of membership by developing and increasing non-dues revenue streams.

ComplyBetter | complybetter.com

• Has sold 251 subscriptions through early October, bringing in over $145,000 in revenue.
• Is expanding to new states in 2026, increasing its expected revenue to the WSDA.

WSDA L&I Advantage (Formerly WSDA Retro) | wsda.org/advantage

• Has over 1,100 participating offices and has managed over 1,100 L&I claims for free for members.
• Has paid out over $80,000 in reimbursed employee wages to WSDA members.
• Will pay over $1,000,000 in revenue to WSDA for 2026.

Washington Dentists’ Insurance Agency (WDIA) | wdiains.com

• Over 880 dentists have switched to MedPro professional liability through WDIA since 2024.
• Projected to reach 1,400 professional liability policies by September 2026, which would return WDIA to being the largest agency for dental professional liability in Washington state.

Pacific Northwest Dental Conference (PNDC) | wsda.org/pndc

• Welcomed over 4,600 attendees in 2025 — the highest number of attendees since COVID!
• PNDC brought in over $1,850,000 in revenue to WSDA.

When dentists purchase from WSDA companies, attend WSDA events, and participate in WSDA programs, they directly support the Association’s ability to charge less for membership!

Advocacy: What’s Next for Dental Benefits & Workforce Legislation

2025 Dental Benefits Reform Win – SB 5351 Passes Legislature

• Same-Day Denials (Effective July 27): Prohibits same-day denials for multiple procedures just because they were performed during a single appointment when they would otherwise be covered.
• Virtual Credit Cards (Effective July 27): Restricts insurance companies from requiring dental offices to accept payment through virtual credit cards that carry processing fees.
• Dental Loss Ratio & Non-Network Reimbursement Fairness (In Progress): Requires stakeholders to undergo an impartial mediation process on these issues with a report back to the Legislature.

Next Steps on Dental Benefits

• DLR & Non-Network Mediation: Stakeholder mediation has started through the Ruckelshaus Center, with recommendations to be presented to the Legislature for consideration during the 2027 legislative session.
• Campaign Against Quorum: Delta Dental of Washington’s Nov. 14 Annual Membership Meeting failed to reach quorum and could not proceed with its scheduled agenda. Thank you to Washington’s dental community for taking a strong and visible stand against DDWA’s anticompetitive out-of-network reimbursement policy by not participating.
• 2026 Preventive Care Protection Legislation: WSDA intends to introduce legislation to prohibit arbitrary age and frequency limitations on dental preventive care coverage such as fluoride varnish.

Ongoing Actions on Workforce Relief

• 2026 Oral Preventive Assistant Bill: WSDA intends to reintroduce legislation in 2026 that would create an “Oral Preventive Assistant” license that would permit licensees to provide basic preventive care under supervision of a dentist.
• WSDA-Funded Workforce Study: WSDA dedicated $100K to fund a study through the UW Center for Health Workforce Studies to provide strong data in support of our 2026 workforce legislation.

Membership Enhancements Coming Soon for All Members

Wellness Resources: The new web page wsda.org/wellness provides members with information and resources to support their well-being. A future benefit enhancement includes confidential mental health support for WSDA members.

Student Loan Resources: The new web page wsda.org/studentloans provides members with information and resources to support their financial health and loan repayment goals. A future benefit enhancement includes custom student loan repayment consultations for WSDA members.

WSDA’s Mission, Vision & Strategic Priorities

At its June 2025 meeting, the WSDA Board of Directors adopted a new mission, vision, and strategic priorities.

• Mission: To be the leader in advocacy and support for dentists pursuing excellence.
• Vision: Through our members and partners, we achieve healthy communities and the best dental outcomes for all.
• Strategic Priorities: Advocacy, Innovation, Membership, Achieving Our Vision.

Learn about the American Dental Association's wins in 2025 at ADA.org/wins.