Free Webinar: The Numbers Driven Practice - For Practice Owners, Sellers and Buyers
Earn 2 CE credits by attending the webinar, The Numbers Driven Practice - For Practice Owners, Sellers and Buyers, presented by OMNI Practice Group on Thursday, September 24.
Whether you’re preparing to sell, considering a purchase, or focused on optimizing the practice you already own, understanding the financial and operational metrics behind practice performance is essential. Today’s DSO and individual buyers, lenders, and owners rely heavily on key performance indicators (KPIs), ratios, and benchmark data to evaluate profitability, efficiency, and long‑term potential — not just valuation.
The Numbers Driven Practice - For Practice Owners, Sellers and Buyers
Date: Thursday, September 24
Time: 6:30 PM - 8:30 PM
CE Credits: 2
Cost: Free for WSDA Members
Please log-in to your WSDA/ADA account here before clicking this link to register for the webinar. RSVP by 9/20.
Course Description
In this webinar, Rod Johnston, MBA, CMA, Principal and Owner of Omni Practice Group, will walk through the core financial and operational metrics that define a healthy, high‑performing dental practice. Using real financial statements and production data, Rod will demonstrate how to interpret the numbers that matter most — from staffing ratios and overhead percentages to provider productivity, hygiene performance, collections efficiency, and EBITDA.
You’ll see how these KPIs influence practice value, but more importantly, how they guide day‑to‑day management, growth strategy, and acquisition decisions. Buyers will learn how to evaluate opportunities with confidence. Sellers will understand how to strengthen their practice before going to market. Current owners will gain practical tools to improve profitability and performance immediately.
Rod will also highlight common operational mistakes that reduce value, limit growth, or create red flags during due diligence — along with actionable strategies to correct them.
By the end of the session, you’ll understand how to use KPIs and ratios to manage your practice more effectively, make smarter financial decisions, and position your practice for long‑term success, whether you plan to buy, grow, or eventually transition.
Learning Objectives
Participants will learn:
- Key Ratios — Understand the essential financial and operational ratios used to evaluate practice performance.
- Operational KPIs — Track and interpret KPIs that drive profitability, efficiency, and growth.
- Staffing Benchmarks — Evaluate staffing costs, productivity, and overhead using industry benchmarks.
- Production & Provider Metrics — Analyze production reports to identify opportunities for improved efficiency and provider performance.
- Collections & Cash Flow — Assess collections efficiency, AR management, and cash‑flow stability.
- EBITDA & Value Drivers — Understand EBITDA in the context of both valuation and operational management. Critical for selling to a DSO.
- Growth Potential — Recognize how KPIs reveal growth potential and transition readiness.
- Buyer & Seller Insights — Learn what buyers, lenders, and private equity groups look for beyond valuation.
- Offer Evaluation — Separate fact from fiction when evaluating unrepresented or off‑market offers.
- Transition Steps — Understand the key steps in a successful practice transition and avoid common mistakes.
About the Speaker
Rodney Johnston, MBA, CMA
Rodney Johnston is the Founder and Principal Broker of OMNI Practice Group, a leading provider of dental practice transitions, sales, valuations, buyer representation and real estate services. Rod has assisted in the valuations and selling of hundreds of practices ranging from simple one doctor transactions, multi-location sales and DSO transitions. He is an accomplished public speaker who draws upon his vast experience in practice transitions, valuations, accounting, marketing, and practice management to educate and engage his audience. Prior to forming OMNI, Rod spent 15 years as Director of Treasury and Director of Accounting for AT&T Wireless.
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