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New Gaming App Inspires Kids to Brush Two Minutes, Twice a Day!

In an effort to motivate parents and caregivers to take action to reduce their children’s risk of oral
disease, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives have released a
new, free mobile gaming app called Toothsavers. This interactive game makes toothbrushing fun by
encouraging kids (ages 3 – 6) to save friendly fairy tale characters from the evil, cavity-creating
sorceress, who cast a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate
kids to save their own teeth by brushing their teeth two minutes, twice a day.

Featuring a fun and colorful design, Toothsavers includes three key features to help parents and
their kids learn about the importance of oral health:

• The game calls on kids to be heroes. In a timed, finger-swipe brushing game they can save 10
characters in a fairy tale kingdom from an evil, cavity-creating sorceress.
• The two-player version of the game allows for kids to “brush” the teeth of their friends and
parents when the mobile device is held up to their mouths.
• The app also offers a real-life toothbrushing companion for kids and parents to keep track of
their brushing progress, as well as morning and nighttime reminders.

Toothsavers is now available for free in the App Store and Google Play (both smartphones and
tablet version). It is also on the web at For more information, visit


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