Jan 7, 2026
Bracken Killpack: Growing Value, Reducing Cost - Reflecting on Year 1 of Reimagining WSDA Membership
One year ago, we launched the first phase of WSDA’s reimagined membership model with a clear goal: make it easier for more dentists to see that the value of organized dentistry exceeds the cost of belonging. With a full year of data behind us, we can say the new model is working.