In an effort to motivate parents and caregivers to take action to reduce their children’s risk of oral
disease, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives have released a
new, free mobile gaming app called Toothsavers. This interactive game makes toothbrushing fun by
encouraging kids (ages 3 – 6) to save friendly fairy tale characters from the evil, cavity-creating
sorceress, who cast a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate
kids to save their own teeth by brushing their teeth two minutes, twice a day.