Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of a journal centered on dental products.
The national research study was designed to evaluate the adoption of digital technology in patient engagement and practice marketing areas. In addition, the study aimed to understand what service providers were leading the transition to the digital age of dentistry. Areas the study covered include patient engagement portals, websites, search engine optimization, social media and online reputation management. Watch Sesame CEO Diana Friedman discuss the 2014 Dental Market Survey on Digital Marketing and Patient Communications with Dental Product Report's Kevin Henry.