WSDA has joined The Partnership for Healthy Mouths, Healthy Lives, a coalition of over 35 dental health organizations and the AD Council (the non-profit behind Smokey Bear and “Friends Don’t Let Friends Drive Drunk”). This coalition recently debut the first joint national multi public service campaign designed to teach parents and children about the importance of oral health and the simple ways in which they can help prevent oral disease. The ads stress the importance of brushing for two minutes twice a day. All of the print, video, and other public services materials are available online at www.2min2x.org.
Though largely preventable, dental decay is the single most common chronic disease of childhood with over 16.5 million children suffering from untreated tooth decay in our country. Oral disease disproportionately affects children from low-income families and minorities. According to a new survey released as part of the launch, less than half of parents (44%) report that their child brushes their teeth twice a day. Additionally, close to one-third (31%) report arguing with their kids at least once a week about brushing their teeth. While most parents understand the importance of oral health and their children brushing their teeth, they’re not aware of the serious consequences of not taking care of their children’s teeth. (Poor oral health can be associated with diabetes, obesity and heart disease).
The campaign raises awareness about the importance of brushing for two minutes, twice a day. We have new English and Spanish-language TV, radio, print, outdoor and Web ads that poke fun at the amount of time children waste every day when they could be spending just 2 minutes 2 times every day brushing their teeth The ads direct parents and caregivers to visit our new website, www.2min2x.org which is also available in a mobile version, where they can watch entertaining videos and listen to music—all two minutes in length—while the children are brushing their teeth. Media partners participating in the campaign include Sesame Street, DreamWorks, and the Cartoon Network.
All dentists are encouraged to promote this campaign and utilize any of the public service announcements to promote better oral health. In the months ahead, WSDA will work to promote this campaign across the state though earned media and PSA placement. If you are interested in participating in this campaign please contact Bracken Killpack at firstname.lastname@example.org or 800-448-3368.